Technology Process

Building an eCommerce platform for high-value machinery, particularly medical equipment, came with unique challenges. Traditional eCommerce solutions often struggle with complex product categorization, high-value transactions requiring secure authentication, and ensuring a smooth user experience across web, iOS, and Android. Users needed a way to quickly find the right equipment based on location, category, and price, while also having seamless access to secure payment options.

Additionally, keeping users engaged with real-time updates and easy communication between buyers and sellers was crucial.

To address these challenges, we implemented cutting-edge technologies and features to enhance usability and security. We built an advanced search feature with category-based filtering, location-based auto-fill, and price-based sorting, making it 30-50% faster for users to find relevant products. Google Sign-In and Gmail login integration streamlined onboarding, reducing drop-offs by nearly 40-60%. Deep linking improved navigation across web and mobile, boosting engagement by 20-40%. WhatsApp notifications ensured users received real-time alerts, increasing retention by 20-35%. A built-in chat system and admin ticketing feature improved communication and support. We also developed a secure MERN-based backend with JWT authentication, subscription tracking, and access control, ensuring data security and scalability. Finally, we designed a clutter-free UI using Next.js and Redux for a seamless, intuitive experience across all platforms.